Native App

Whether you are a startup or a long-running enterprise, DWS driven team of app developers is ready to collaborate with you on your next Native app development project. We provide a mapped-out user journey, UI/UX services, a high-fidelity prototype and an exclusive 1-2 year development plan

Native apps offer a more exclusive user experience that takes advantage of the device’s specific internal features delivering seamless results every time.

What Are Native Apps?

Native app development is the term used to describe the process of building an application to operate exclusively on a single platform, commonly iOS or Android. Native apps offer a more unique and refined user experience as they are designed to be compatible with the operative system’s unique hardware, language, and code, which provides a higher level of accuracy and overall performance. Apps that rely heavily on hardware features such as GPS, accelerometer, camera, and/or the microphone, are best suited to native app development.

What Native App Services
Does DWS Provide?

During the Discovery Phase, our experienced team will discuss the pros and cons of using native app development and decide the best course of action for your project. In some cases, we may recommend a hybrid app for the initial launch, which is a cost-effective solution for companies who are looking to validate their project in the early stages of development. Businesses who are looking to launch a native app will be provided with an exclusive 1 – 2 year development plan, specifically tailored to the features and requirements of the product.

What Is The Process For
Native App Development

Our experienced team has spent years refining our development process to ensure that we deliver high-quality products that operate seamlessly every time. We take the steps necessary to create products that are seamlessly integrated with the chosen operating system, whether that is iOS or Android.

Check out our process below!

Refining the concept or idea

Every great app starts with a great idea. Once you have an idea in mind, the next step is to ask yourself, “What problem does my app solve?”. Understanding what your app does and how it can stand out from the competition, is the first step towards launching a successful product. This can take some time and our team is always ready to jump in and give you a hand to get this process started. 

Native App Strategy

It is important to define your competition, understand your target audience, and research the current market surrounding your idea. By analysing where your project sits within this landscape, we are able to start making decisions about the future direction and planning for your native app development. This begins by deciding what development platform your app requires, this could be iOS or Android.

Native App Wire-framing

Wireframing involves mapping out the functions and features of your app on black and white screens. This is where the UX/UI designers will identify the specifications for development and whether any system integration is required.

Native App Branding

Working with you, our brand specialists create a brand that fits the needs of your business while ensuring it will be received well on a digital platform. We set up a collaborative mood board to understand the requirements and visual direction of the brand. The team offers multiple concept variations and refinement to ensure the brand meets your intentions. Finally, you will be provided with the brand guidelines and assets to ensure your brand is in the best position moving forward. 

Native App Design – UI and UX Strategy

Next our UX and UI designers work to create the front-end of your native app development. This is when our design team will apply the branding elements, such as colour and typography to the wireframes to develop an intuitive user experience. Finally, the team delivers a high-fidelity prototype that can be used to promote your app to investors if required.

User Stories for Native Apps

Our business analyst works with the team to create the user stories, which is a detailed document that outlines each function or interaction the user has with the app. It outlines the functionality and technical requirements for your app and will be used for the back-end development of your app. This document provides the cost estimation for your final app and outlines a plan for future development.

Native App Development

We deploy techniques to code the functionality and usability of the app and ensure that the user interface is designed to an optimal standard. During this stage of our process, we can rely on the native features of the device to improve the quality of the user’s experience, this includes navigation, list views, and collating data silos to perform as a single unit. Our native apps are build using directly onto iOS or Android and make the most of the in-built hardware features of the platform.

Native Testing

We provide a number of quality assurance testing services during the development process. We check to see that the app functions correctly and that there are no bugs detected. Our testing processes include:

  • UX/UI Testing: Conducted by our UX/UI Designers, each app is checked against the original UX/UI Design for accuracy and proper implementation of workflows.
  • Stress Testing: The app is placed under stress using an automation testing tool to simulate moderate load. This uncovers significant blockages in the system’s performance. Every DWS app system is developed in such a way to allow it to scale
  • Interrupt Testing: This simulates real-world scenarios which every app needs to handle. For example, the app being interrupted by incoming phone calls, loss of network connectivity, loss of battery power, etc.
  • Security Testing: Protecting the app user’s data from external threats and maintaining confidentiality and security is as important as normal functionality. Apps are thoroughly tested to restrict unauthorised access to user data. We also make sure SSL certificates are installed so that all the communication between a server and the app are encrypted.

Deployment and Market Submission

DWS ensures that our products are delivered at the highest quality. The final step is to have your product assessed by the store provider, whether this is either Apple for iOS apps or the Google Play Store for Android. Once the necessary checks have been completed, your app is ready to launch into the market!

Post Deployment

Our team monitors the app post-launch to ensure any functional and security bugs that may appear are fixed. This service is provided as part of DWS 3-month warranty for all our products.

Should I Use Native
Or Hybrid App Development For
My Project?

This depends on your business priorities and the features of your future app. A native and hybrid app each has their own advantages and disadvantages so it is important to familiarise yourself with both and weigh up what is going to work best for you.

Native App Development

If you’re after faster and more reliable software for increased user experience, then a native app will be the best option for you. They have the advantage of interacting directly with a device’s operating system, however, they will require a larger budget if you’re intending to develop your app for multiple platforms (iOS and Android). Native apps also need to be updated regularly.

Hybrid App Development

If you’re looking to launch your app ASAP, then you may want to consider developing a hybrid app. They are faster and easier to develop and use cross-compatible web technologies and platforms. They can be built on a single base, allowing you to add new features to multiple versions without having to replicate every new feature on each platform. On the other hand, they will never run as fast and efficiently as a native app. Hybrid app development has evolved dramatically over the last few years and has become the chosen method for the majority of new startups in the market.

We understand that it can be overwhelming to determine what type of development is best for your project. That’s why our team is always here and ready to help. 

Want To
Learn More?

Frequently Asked Questions

Native app development costs anywhere from $50,000 to $500,000. Native Apps are more expensive to develop


It is getting common for clients to outsource their software solution overseas, however here are a few things to consider before outsourcing. 

  • Unable to communicate the right message across to the developer 
  • Having to micro-manage developers to get the result you want. 



We encourage our clients to consider the job scope, timeline and budget for the software development. It is important to understand and explain the functionality of the software in detail for us to quote. 


First, a sales representative and our software analyst will be in touch to have a chat with you directly in order to understand the job scope, pain points the client wants to solve through custom software solution. 

You will receive a quote based on what has been discussed during the meeting to develop a Minimal Viable Product (MVP). If the quote has been accepted, DigitalWebstudios will break down the job scope into phases and arrange a senior software developer to engage with you directly, to kick start the development process. 


Depends on the complexity of the project, it can take between 3-12 months to develop a software application, depending on the complexity of the software solution.